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Inaugural MATTER Brand Engagement Study Finds Perceived Value in Branded Entertainment, but Audiences Want Organic Integration

NEW YORK, June 28, 2012 /PRNewswire/ — MATTER, Edelman’s dedicated sports, entertainment and experiential marketing company, yesterday released findings from its inaugural “Brand Engagement in the Era of Social Entertainment” study, an adjunct to Edelman’s sixth… View full post on PR Newswire:…