Aimia Study Makes Case for Segmentation-Driven Social Media Strategy Based on Six Social Media Personas

MINNEAPOLIS, May 31, 2012 /PRNewswire/ — Aimia (TSX: AIM), a global leader in loyalty management, today unveiled an industry-first segmentation model that reveals six distinct social media personas, based upon the behavioral drivers of trust and control. The model is detailed in a new… View full post on PR Newswire: Internet Technology

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