For Display Ads, Being Seen Matters More than Being Clicked

http://photos.prnewswire.com/prnc/20080115/COMSCORELOGOSAN FRANCISCO and RESTON, Va., April 24, 2012 /PRNewswire/ — comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more…


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